Facebook has launched a video app called Lasso that enables users to Create and share short-format videos with filters and special effects.
The app can be considered a Facebook edition of the TikTok app that has become rather popular in the last year.
Bowen Pan, a product director at Facebook, tweeted the launching on Saturday, and added it had been available only in the US for now.
Equipped using video-editing programs, the app allows users to add text as well as music to their movies.
“Lasso is a new standalone app for short-form, entertaining videos. We are excited about the potential here, and we’ll be collecting feedback from people and creators,” CNET quoted a Facebook spokesperson as saying in an email on Friday
All profiles and videos on the program would be people.
Lasso has been made available to US users first as Facebook attempts to compete with the likes of other comparable platforms like Snapchat and YouTube.
By comparison, nearly 69 percent US teenagers use Snapchat, 72 percent say they use Instagram and 85 per cent say that they use YouTube, the report added.
The app requires users to log-in using their Facebook or Instagram accounts and share their movies from Lasso for their own Facebook Stories.
The material sharing integration of Lasso with Instagram Stories can be expected to come soon.
There has been no word about the global release of the program out of Facebook as yet.